Rasheen is an entrepreneur and visionary leader operating at the intersection of brand, wellness, immersive technology, and venture capital.
“I see technology as a canvas for storytelling, a way to bring people closer together and immerse them in worlds they’ve never imagined.”
Elefund
Rasheen is a Venture Partner at Elefund, a Silicon Valley-based investment firm that supports founders in various industries and stages from fintech to enterprise, seed to scale. Elefund has made Seed and Series A investments in transformative unicorn companies including, Alpaca, Astranis, Branch, Calm, Carta, Engine, Flo Health, Groq, Harmonic, Pie Insurance, Robinhood, Talos, Voyager Space and more.
Perimeter
Rasheen is a Co-Founder of Perimeter , a creative venture house that partners with brands, athletes, and enterprises to build what’s next in sports, culture, and technology. Perimeter merges the principles of a creative agency, innovation lab, and venture into one operating system. The team has helped build new brands from the ground up and reposition established ones for modern audiences, including notable identities / logos for the San Diego Wave of the NWSL, New Heights podcast with Jason and Travis Kelce, the Los Angeles Golf Club of the TGL, the Las Vegas Night Owls of the MPL, Nike Lebron’s Forever King, and Draymond Green’s The New Media.
Realcast
Rasheen also co-founded Realcast, an extended reality (XR) studio developing mixed reality and VR games for Meta Quest, Apple Vision Pro, Playstation and other platforms. Realcast’s portfolio includes Just Hoops, a Meta-funded mixed reality basketball game, and Hide The Corpse, a narrative stealth comedy puzzle game. Realcast also creates location-based XR experiences, turning physical spaces into fully immersive digital playgrounds.
Flexpower
Previously, Rasheen founded Flexpower, a wellness brand known for its clean, effective pain relief and recovery products. Originally created for pro athletes, Flexpower later expanded to a broader consumer base and remains trusted by professional athletes, Olympians, and active individuals worldwide.
“I’m driven by the opportunity to collaborate with bold thinkers who want to shape the future.”
In addition to starting, advising, and investing in companies, Rasheen has worked with professional athletes his whole career, including projects in Asia, Mexico and Silicon Valley.
Born and raised in South Central Los Angeles, Rasheen studied at UC Berkeley and brings a deeply rooted personal perspective to everything he builds, prioritizing authenticity and impact. Whether launching a product, advising a founder, or developing new IP, Rasheen is committed to shaping ventures that resonate, perform, and endure.
Press
Forbes – NBA Star Giannis Antetokounmpo Has A Secret Weapon For Your Sore Feet
C Magazine – Ultimate Flex
Angeleno Magazine – Flexpower’s Plant-Based Products Will Help You Be More Active
WWD – Flexpower Self-Care Brand Launches Into Luxury Retail
Dallas Magazine – Flexpower Plant Based Pain Relief Products
Aspen Magazine – Step Up Your Wellness Game With Flexpower
The Hollywood Reporter – Secret Weapon For Sore Feet in Cannes And Beyond
Angeleno Modern Luxury– California Wellness Experts Share Their Secret To Optimal Health
Golf Digest – 10 Products To Help You Stay On Track Of Your Fitness Goals
Marie Claire – The 30 Best Beauty Products To Launch In April 2023
Men’s Health – How To Make 2023 Your Best Looking Year
The Purist – Flexpower: Feel Good In A Bottle
Aspen Modern Luxury – Don’t Let Skiing Get In The Way Of Your Apres Ski
Hamptons Magazine– Here’s The Recipe For Feeling Good
Riviera Magazine – What’s Stopping You From Feeling Good?
– Modern Luxury San Diego
San Francisco Magazine – San Francisco’s Top Wellness Gurus Share Their Secrets To Success
Hamptons Magazine– Flexpower Is Changing Pain Relief For Everyone
C Magazine –Body Language
The Purist – Flexpower’s Aspen Takeover Wins Presidents Day Weekend
Aspen Times – Mountain Mayhem Presidents Day Pop-Up
BFA
PRESS ARCHIVE
Black Enterprise Magazine
The Athletic
Yahoo Sports
The Undefeated
CNBC
Fortune Small Business
Sporting News
Yahoo Finance
Sports Business Journal
ESPN
San Francisco Business Times
San Francisco Chronicle
East Bay Express
