“I see technology as a canvas for storytelling, a way to bring people closer together and immerse them in worlds they’ve never imagined.”

As co-founder of Perimeter, a cutting-edge agency and venture studio, Rasheen specializes in helping brands push boundaries through innovation, world-class strategy, and creative design. Perimeter’s work is rooted in understanding people—fans, consumers, and communities—and finding ways to create meaningful products and connections that drive impact.

As co-founder of Realcast, Rasheen pioneers immersive storytelling and gameplay. Realcast develops groundbreaking mixed reality and VR games for platforms like Meta Quest, Playstation VR, and Apple Vision Pro, merging technology and creativity to create unforgettable experiences.

Rasheen also serves as a Venture Partner at Elefund, a Silicon Valley-based investment firm that supports various industries and stages from fintech to enterprise, seed to scale. Elefund has made Seed and Series A investments in transformative companies including, Alpaca, Astranis, Branch, Calm, Carta, Engine, Flo Health, Groq, Pie Insurance, Robinhood and Voyager Space.

Previously, Rasheen founded Flexpower, a wellness brand focused on pain relief and recovery. Its clean, non-toxic formulations are trusted by professional athletes, Olympians, and active individuals worldwide.